Facebook exploded Wednesday after news broke that the U.S. Supreme Court ruled that the Defense of Marriage Act was unconstitutional, and the social network reported more than 4 million related mentions.
“What is this hoo-ha about my Facebook posts?” That was the very George Takei-like answer from George Takei to the mini-controversy over reports earlier this week that TV writer Rick Polito was behind some of the posts on the former “Star Trek” star’s ultra-popular Facebook page.
Attention, Trekkies: “Star Trek” will beam onto Facebook Friday, May 10, at 5:30 p.m. PT/8:30 p.m. ET for a live chat hosted by Andy Samberg and featuring Director J.J. Abrams and “Star Trek” legend George Takei.
While some companies really know how to do Facebook marketing right, there are many others that are clueless. PostRocket wants to help the latter group. The company’s co-founder, Mike Maghsoudi, recently posted about five mistakes that he’s seen brands make on Facebook.
March 14 (or 3/14) is becoming more famous as Pi Day, in honor of the significant mathematical figure. Several people, pages, and brands on Facebook are celebrating this event with posts about the endless number or photos of the delicious pastry that shares the same sound.
What makes someone share a story on Facebook? If the original post comes from a celebrity such as George Takei, maybe it was a funny post. If it comes from a close friend, maybe it’s an announcement. If it’s from a high school classmate they haven’t spoken to in years, maybe it’s something thought-provoking. Dean Eckles, a member of the data science team at Facebook, spoke at Tahoe Snowcial in Nevada about how the connection between users influences how they share on the social network.
Ever since studies showed that the average Facebook page’s posts reach an average of 16 percent of fans, many marketers (as well as Dallas Mavericks owner Mark Cuban and actor George Takei) have been quite unhappy with the social network, feeling that they’re being pinched for advertising. But what if there was a way for Facebook to let pages reach most of their fans, yet still make money? A writer for The Next Web came up with some ideas that Facebook could use to gain some revenue while getting back into the good graces of those who manage pages.
Actor George Takei has been a fierce opponent of the way Facebook determines which users see certain posts from pages. After reading an open letter from an aggravated page administrator to Co-Founder and CEO Mark Zuckerberg, Takei said he’s writing about Facebook’s algorithm — which many people refer to as EdgeRank — in his upcoming book.
Facebook’s changes to EdgeRank have had a chilling effect on visibility and engagement for page owners. And this visibility cold front has suspiciously developed at the same time the social network is deploying enhanced methods for promoting posts for both pages and profiles. Coincidence? Maybe. But what if I told you that the kind of posts we like to share most — links and pictures — have taken a larger hit than text-only posts?
The biggest recent gripe by brands on Facebook (as well as George Takei and Mark Cuban) has been the fact that fans don’t see all of their posts. Now, it appears that users can fix this. A reader tipped off sister site Inside Facebook, showing that some users can select to see notifications on desktop and mobile each time a page posts.