All of the news that’s fit to divide into 52 Facebook posts? The New York Times took that approach with Thanksgiving recipes, creating posts for the 50 U.S. states, as well as Washington, D.C., and Puerto Rico, based on recipes that it felt defined each location.
Just last year, Facebook launched the parent/child relationship manager, giving companies and brands the opportunity to manage all of their individual locations or franchises. The addition of the parent/child relationship manager had marketers, agencies, and brand managers the world over scratching their heads — if we could connect all of our pages so intricately within a franchise, why couldn’t we do the same internationally? As of Oct. 17, brands that have global presences can officially stop scratching their heads: Facebook announced the rollout of global pages, allowing brands to seamlessly establish one centralized, global identity.