Facebook sought to pacify page administrators who were upset that a limited percentage of users who like their pages see all of their posts with last October’s introduction of the ability for users to get notifications each time those pages posted, and it now appears that the social network is pushing the feature even more. UPDATED: Facebook told sister blog Inside Facebook this was just a test, and it has now ended, with a spokesperson saying in an email, “It was a test to help people stay up to date with pages they’re interested in. We’re no longer testing it.”
Facebook’s changes to EdgeRank have had a chilling effect on visibility and engagement for page owners. And this visibility cold front has suspiciously developed at the same time the social network is deploying enhanced methods for promoting posts for both pages and profiles. Coincidence? Maybe. But what if I told you that the kind of posts we like to share most — links and pictures — have taken a larger hit than text-only posts?
The biggest recent gripe by brands on Facebook (as well as George Takei and Mark Cuban) has been the fact that fans don’t see all of their posts. Now, it appears that users can fix this. A reader tipped off sister site Inside Facebook, showing that some users can select to see notifications on desktop and mobile each time a page posts.