The 2012 election postmortems continue, and research published in Capitol Hill newspaper Politico indicates that congressional candidates with the social media mettle to engage their Facebook fan bases got much-needed bumps on Election Day.
Get Out the Vote
Now that the 2012 presidential election is in the record books, we can start to examine more closely the role that Facebook played in the first “social election” and how the winners and losers used the platform in the waning hours of the race.
With more than 110,000 political Facebook pages in the U.S. and more than 11,000 U.S.-based pages for politicians, Facebook is a treasure trove of voting and political data, and campaigns are taking full advantage in the final hours of the race.
Tuesday marks exactly four weeks until Election Day, and politics junkies on Facebook are taking to the social network to share and comment on the latest news and talk up Mitt Romney and President Barack Obama.
Facebook and social media played a pivotal role in the outcomes of several U.S. Senate primaries this summer. A new case study broke down just how the social network propelled one tea party candidate in Texas from a virtual unknown to a political insider.