For retailers, Black Friday and Cyber Monday are by far the two most important days of the holiday shopping season, and their ad-spending patterns reflect that, but when it comes to advertising on Facebook, that strategy may not be the most effective, according to a new study by Marin Software, a Facebook Preferred Marketing Developer.
You see a post offering a $200 Nike gift card, so you share it (as requested) because “it can’t hurt to try!” Well, it may not “hurt,” but at the least, it’s super annoying to see these pop up all the time (they’re obviously not real, come on) — and at the worst, they actually do hurt, spreading malware to your own and your equally gullible friends’ computers. It’s time to stop this madness, folks. Sit on your hands until the urge to share these things passes if you have to.
Facebook Weekly Highlights features photos and videos posted to the social network by celebrities and athletes. This week’s edition featured the photo to the left of “Late Night with Jimmy Fallon” host Jimmy Fallon celebrating 1 million Facebook likes; as well as the photo atop the post posted by hip-hop star and actor Will Smith to honor the late James Avery, his co-star in “The Fresh Prince of Bel-Air.”
Customers of grocery chain Kroger who planned to use the $250 gift cards they received through posts on Facebook to stock up for Christmas dinner may want to make alternate plans, as WAFF of Huntsville, Ala., reported that the promotion is actually a scam.