When Facebook Chief Financial Officer David Ebersman admitted during the company’s third-quarter earnings call that the social network saw some slippage in daily usage by teens, the doomsday predictions began. Chief Operating Officer Sheryl Sandberg sought to squash those predictions in an interview with Mike Isaac of AllThingsD.
Will Facebook soon see an explosion of posts wishing its users a happy Name Day, similar to what already happens with birthdays? Reader Thodoris Konsoulas shared the screenshot above of the social network prompting him to add his Name Day so it can be celebrated, Facebook-style.
With Facebook’s conversion of its Gifts offering to all-digital and elimination of physical gifts, announced last month, the social network unveiled a redesign of both the Gifts page and the pages for individual partners.
One of the main reasons behind the explosion of the gift-card industry is how easy it makes the process from both ends: The gift giver avoids the process of traveling to stores, choosing gifts, transporting them, wrapping them, and making sure they get to recipients; recipients, in turn, can choose exactly what they want to spend the amount of the card on, and they are spared the hassle of returning unwanted gifts. Logistical reasons also fueled Facebook’s decision to scrap physical gifts from its Gifts offering and shift its focus to its own gift card, the Facebook Card.
Facebook’s Mobile Monetization Push Continues With Tests Of Birthday Notifications With Gifts, Sponsored Apps In Left-Side Menu
Facebook appears to be testing two new ways to deliver ads to its mobile users, as a reader of sister blog Inside Facebook shared screenshots of a notification about a friend’s birthday with a prompt to use the social network’s Gifts feature to recognize the event, as well as a sponsored apps addition to the left-side menu.
Continuing its efforts to promote its Gifts feature, the spot toward the top-right-hand corner of Facebook’s News Feed that previously alerted users about friends’ birthdays now alerts users about upcoming birthdays when none of their friends has a birthday on that particular day.
Facebook is continuing its push to get users to buy Gifts — even after birthdays have passed. Some users have started to see, when they click on their birthday notifications, prompts to buy Gifts for users who have already had their birthdays. Facebook also lets users know who has birthdays coming up, so they can schedule Gifts.
Facebook added the ability for users to schedule Gifts up to two weeks in advance, enabling them to choose Gifts, fill out the cards, and pay in advance.
Boomerang, which allows users to give gifts to their Facebook friends, announced Monday that 1 million gifts have been claimed on the platform. Three-quarters of the gifts were distributed through Boomerang’s brand offerings, which are free, nominal-value gift cards from major and small brands.
The payment platform behind the Facebook Card, plastic gift cards that hold all electronic gift cards users have received through the social network, introduced in January, received a different type of payment, as Marqeta Thursday announced the closing of $14 million in series-B funding.