Facebook is continuing its push to get users to buy Gifts — even after birthdays have passed. Some users have started to see, when they click on their birthday notification, prompts to buy a Gift for users who have already had their birthdays. Facebook also lets users know who has birthdays coming up, so they can schedule a Gift.
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Facebook added the ability for users to schedule Gifts up to two weeks in advance, enabling them to choose Gifts, fill out the cards, and pay in advance.
Boomerang, which allows users to give gifts to their Facebook friends, announced Monday that 1 million gifts have been claimed on the platform. Three-quarters of the gifts were distributed through Boomerang’s brand offerings, which are free, nominal-value gift cards from major and small brands.
The payment platform behind the Facebook Card, plastic gift cards that hold all electronic gift cards users have received through the social network, introduced in January, received a different type of payment, as Marqeta Thursday announced the closing of $14 million in series-B funding.
Mother’s Day is this Sunday. If you haven’t bought something for your mom, Facebook wants to solve that problem. Facebook is prompting some users to buy a Facebook Gift for their mother. Additionally, cloud-based video service Grovo wants to let users know that a great gift for mom is accepting her Facebook friend request.
Facebook continues to try to push its Gifts feature, with Social Fresh CEO Jason Keath sharing a screen shot with sister blog Inside Facebook in which the social network pushes Gifts without a special occasion as the context.
Facebook’s Gifts feature is slowly starting to go global, as readers of sister blog Inside Facebook located in the U.K., Canada, and India reported the ability to send gifts to their friends, but only to friends in the U.S.
Facebook’s latest attempt to promote its gifts feature involves a test of discounts of as high as 80 percent.
Facebook is continuing to push its Gifts program, but this time, users are being prompted to give gifts based on keywords in friends’ status updates. As sister site Inside Facebook discovered, when some users post that they’ve got good news, such as new jobs, their friends can also see a button suggesting that they purchase a Facebook Gift. A Facebook spokesperson confirmed to AllFacebook that the prompt is triggered by keywords.
Facebook Gifts, which was highly promoted by the site on Valentine’s Day, has apparently given its main page a bit of an aesthetic upgrade. Sister site Inside Facebook wrote Friday that the main interface of Gifts has changed, but only for those users who have already given presents through the site.
