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Regifted: No More Physical Products In Facebook Gifts; Focus Shifts To Facebook Card Gift Cards

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One of the main reasons behind the explosion of the gift-card industry is how easy it makes the process from both ends: The gift giver avoids the process of traveling to stores, choosing gifts, transporting them, wrapping them, and making sure they get to recipients; recipients, in turn, can choose exactly what they want to spend the amount of the card on, and they are spared the hassle of returning unwanted gifts. Logistical reasons also fueled Facebook’s decision to scrap physical gifts from its Gifts offering and shift its focus to its own gift card, the Facebook Card.

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Facebook’s Mobile Monetization Push Continues With Tests Of Birthday Notifications With Gifts, Sponsored Apps In Left-Side Menu

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Facebook appears to be testing two new ways to deliver ads to its mobile users, as a reader of sister blog Inside Facebook shared screenshots of a notification about a friend’s birthday with a prompt to use the social network’s Gifts feature to recognize the event, as well as a sponsored apps addition to the left-side menu.

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