GigaOM

Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach you how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!

Could Facebook Beat Yahoo And Purchase Tumblr?

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Myriad reports have said that Facebook has a problem with teen users eschewing the site for social networks such as Tumblr. A few sources have reported Friday that Yahoo may be trying to purchase Tumblr, but Facebook could also be in these discussions, as well. According to AllThingsD, Yahoo is rumored to be willing to pay up to $1 billion to purchase Tumblr, but Forbes and GigaOM think that Facebook could swoop in and add the blogging site. However, it’s unlikely that Facebook will get the chance.

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