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Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!

Could Facebook Beat Yahoo And Purchase Tumblr?

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Myriad reports have said that Facebook has a problem with teen users eschewing the site for social networks such as Tumblr. A few sources have reported Friday that Yahoo may be trying to purchase Tumblr, but Facebook could also be in these discussions, as well. According to AllThingsD, Yahoo is rumored to be willing to pay up to $1 billion to purchase Tumblr, but Forbes and GigaOM think that Facebook could swoop in and add the blogging site. However, it’s unlikely that Facebook will get the chance.

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