Facebook continued to dominate social logins in the second quarter of 2014, accounting for 55 percent of overall social logins and 64 percent of social logins from mobile devices, according to the latest figures from Preferred Marketing Developer and consumer-management provider Gigya.
Being a Facebook Preferred Marketing Developer doesn’t mean companies can’t focus on other social networks, as well, and PMD Gigya announced that it expanded its consumer-management offerings by reaching a partnership with Tumblr.
Most mobile applications include social logins, and Facebook Login is the most-used one by a healthy margin. At its F8 global developer conference in San Francisco Wednesday, the social network introduced a new Anonymous Login feature for developers to include in their apps, as well as a new version of its standard Login, and a redesigned app control panel.
Customer profile-management provider Janrain offered its take on social login trends for the first quarter of 2014, which differed markedly from the conclusions provided by consumer-management-suite provider Gigya earlier this week on the same topic.
When it came to social logins in the first quarter of 2014, Facebook stood strong, regaining share in several industries and regions, while Google Plus held steady or registered gains, and Yahoo continued to plummet, according to the latest report from consumer-management-suite provider Gigya.
Consumer-management-suite provider Gigya hopes to continue its global expansion with the addition of former ExactTarget Vice President of Global Channels Patrick McCue as VP of global channels and alliances.
Consumer-management-suite provider Gigya recently released a way for its clients to aggregate data from its products including Social Login, Registration-as-a-Service, Gamification, and Social Plugins and gain information about the identities and on-site behaviors of their user bases: Consumer Insights.
Much like the third quarter of 2013, login with Facebook remained the dominant form of social login in the fourth quarter, according to the latest report from consumer-management-suite provider Gigya, but the competition continued to creep up.
Social sharing via Twitter and Pinterest gained 6 percent and 4 percent shares of the sector, respectively, in the third quarter of 2013 versus the second quarter, while Facebook saw its share drop 9 percent during the same period, according to a study by Facebook Preferred Marketing Developer and consumer-management-suite provider Gigya.