Consumer-management-suite provider Gigya hopes to continue its global expansion with the addition of former ExactTarget Vice President of Global Channels Patrick McCue as VP of global channels and alliances.
Consumer-management-suite provider Gigya recently released a way for its clients to aggregate data from its products including Social Login, Registration-as-a-Service, Gamification, and Social Plugins and gain information about the identities and on-site behaviors of their user bases: Consumer Insights.
Much like the third quarter of 2013, login with Facebook remained the dominant form of social login in the fourth quarter, according to the latest report from consumer-management-suite provider Gigya, but the competition continued to creep up.
Social sharing via Twitter and Pinterest gained 6 percent and 4 percent shares of the sector, respectively, in the third quarter of 2013 versus the second quarter, while Facebook saw its share drop 9 percent during the same period, according to a study by Facebook Preferred Marketing Developer and consumer-management-suite provider Gigya.
A study of social logins by Gigya, a Facebook Preferred Marketing Developer, arrived at conclusions similar to those in a similar study earlier this month by user-management platform Janrain: Login with Facebook is still dominant, but challengers such as Google Plus Sign-In are carving into its lead.
Web surfers who log into third-party sites with Facebook Connect spend an average of 50 percent more time on those sites, and view twice as many pages.