Many of Facebook’s more than 1 billion monthly active users would agree — the site is great, but could use some improvement. As users complain about ads, a cluttered and confusing interface, and several other things, there are a few things that Facebook could implement to make the site much more palatable. Here are five innovations (some possible, some rather imaginative) that we think would improve Facebook.
Last week, sister site Inside Facebook posted an article about the number of businesses that are still running illegal contests on Facebook. The writer pointed out that a shocking number of page owners don’t know the most basic rule: You can’t post a message on your wall and call it a contest. Nor can you make liking your page an automatic entry to a contest. You can, however, require that people who want to enter your contest like your page or check in at your business in order to gain access to your contest application.
The types of marketing campaigns on Facebook that draw the most entries are not necessarily the same types of campaigns that generate the most sharing and earned media, according to a new study from Facebook marketing software provider Wildfire Interactive.