Slingshot, the photo- and video-sharing application released by Facebook last month, is one of the components of the social media campaign backing the digital video-on-demand re-release of feature film Affluenza by FilmBuff, a company that buys and distributes independent narrative films and documentaries.
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Taking things one step further than ordinary QR codes, or even slightly enhanced QR codes, marketing technology company SpyderLynk used the September issue of Glamour to debut Social SnapTags.