When Facebook announced its global pages initiative in October, it promised page administrators that it would provide country-level analytics, such as like totals and people talking about this, via its graph application-programming interface and FQL. The social network has begun to deliver on that promise.
Just last year, Facebook launched the parent/child relationship manager, giving companies and brands the opportunity to manage all of their individual locations or franchises. The addition of the parent/child relationship manager had marketers, agencies, and brand managers the world over scratching their heads — if we could connect all of our pages so intricately within a franchise, why couldn’t we do the same internationally? As of Oct. 17, brands that have global presences can officially stop scratching their heads: Facebook announced the rollout of global pages, allowing brands to seamlessly establish one centralized, global identity.
The rollout of global pages on Facebook will finally enable companies to run their global activities on the social network through one page, without having to rely on systems and solutions from third-party vendors such as Buddy Media, which have been supporting these functions for a few years.
Brands that have an international presence just got a major boost, courtesy of Facebook. The site announced Wednesday Global Pages for companies that want to reach out to consumers in other countries. Through this new layout, brands can establish one global identity.