Small business platform and domain-name registrar GoDaddy is now integrated with social commerce solutions provider Easy Social Shop, allowing GoDaddy online store clients to easily create Facebook storefronts.
There were 650,757 posts on Facebook Sunday related to Super Bowl ads, compared with 583,152 tweets, and Budweiser was the most discussed advertiser, while the most engaging advertiser was GoDaddy, according to statistics from social marketing platform Engagor.
Customer service via social channels such as Facebook and Twitter, once considered an afterthought by most companies, has exploded of late, with Conversocial Co-Founder and CEO Joshua March telling AllFacebook in an interview, “Over the past year, 2012, so many people woke up. Suddenly, every company we spoke with understood that social customer service was important.”
Facebook advertising and marketing developer Optimal announced the additions of $7 million of funding, as well as an executive to oversee that cash, as former Live Gamer Senior Vice President of Finance and Operations Paul Suh joined the company as chief financial officer.