Electronic payments startup Square dipped into Facebook’s talent pool for the second time in the past few weeks, as its new data science lead is Rong Yan, an engineering manager on the social network’s ads team for the past four years, AllThingsD reported. Facebook Ads Product Director Gokul Rajaram announced in late June that he was leaving to join Square as product engineering lead.
Facebook’s ongoing revamp of its advertising will have to go on without its leader, as Ads Product Director Gokul Rajaram is leaving the social network to join Square, the electronic payments startup founded by Twitter Co-Founder Jack Dorsey, as product engineering lead.
On Thursday, Facebook officially announced the acquisition of Atlas from Microsoft, allowing the social network to cater to large advertisers and agencies looking to better measure the effectiveness of their campaigns. Facebook Ads Product Director Gokul Rajaram spoke with AdExchanger regarding what this means for the company.