Facebook revealed during its third-quarter earnings call Tuesday that $2.96 billion of its $3.2 billion in revenue for the three-month period came from advertising, so it’s no surprise that the bulk of the call was devoted to advertising, as well. Chief operating officer Sheryl Sandberg had much to say on the topic, and all her comments are included in this post.
Despite attempts by analysts Heather Bellini of Goldman Sachs and Ross Sandler of Deutsche Bank to find out more about Facebook’s reported impending entry into the electronic currency arena, Chief Operating Officer Sheryl Sandberg would not budge during the company’s first-quarter earnings call Wednesday.
Sheryl Sandberg, David Ebersman: No Ads In Facebook Paper In Near Future, No Large Increase In Mobile News Feed Ads
Facebook Chief Operating Officer Sheryl Sandberg and Chief Financial Officer David Ebersman used the Goldman Sachs Technology and Internet Conference in San Francisco Tuesday night as an opportunity to quell users’ fears about oversaturation of advertising on the social network, saying that Facebook’s recently introduced Paper iOS application will not feature any ads in the near future, and that there will not be a large increase in ads on the mobile News Feed in 2014.
Facebook Chief Operating Officer Sheryl Sandberg and Chief Financial Officer David Ebersman will participate in a question-and-answer session at the Goldman Sachs Technology and Internet Conference next week.
Facebook Chief Operating Officer Sheryl Sandberg is crafting quite the literary career for herself, following up the release of her book, Lean In: Women, Work, and the Will to Lead, by penning a new foreword for the new release of 2009 title Getting to 50/50: How Working Parents Can Have It All By Sharing It All, by Sharon Meers and Joanna Strober.
I recently caught up with Neenz Faleafine, who has worked on a variety of political campaigns as a social media director and consultant. There’s so much talk about what social media can do for brands, but it’s just as effective in the political arena. Reputation management is even more critical there, so these lessons will definitely extrapolate to your business social marketing.