GoodReads

Facebook App Links: 1B Created Thus Far, Now Available For Mobile App Ads

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Facebook introduced App Links, an open, cross-platform solution for application-to-app linking, at its F8 global developer conference in San Francisco April 30, and the social network announced in a developer blog post Tuesday that more than 1 billion unique App Links have been enabled by mobile developers, adding that App Links can now be used in mobile app ads through Preferred Marketing Developers.

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Content Marketing 101

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Facebook News Feed Algorithm To De-Emphasize Stories From Apps Unless They Are Explicitly Shared

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Prepare to see fewer stories from applications in News Feed, as Facebook announced a change to its News Feed algorithm that will emphasize what it calls explicitly shared stories from apps, or stories that users share by taking explicit actions, and cut back on implicitly shared stories, or stories automatically shared by apps without actions by the users.

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How Facebook Can Break Into The Markets Of Craigslist And Ebay

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Facebook is moving to position itself as the hub of all interest-based communities (Pinterest, Spotify, Foodspotting, and Goodreads, for example) with its open graph platform. The people we follow in these networks are not necessarily our friends, but people whose content interests us. At the end of the day, all of these communities are peer-to-peer. Facebook can reimagine two big peer-to-peer markets with real identity, discovery, and imitation enabled by open graph at the center.

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