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Mediabistro Course

Facebook Marketing

Facebook MarketingStarting Janaury 13, work with the group marketing manager of social media at Microsoft/BingAds to build a fan base and grow your business on Facebook! In this course, Geoffrey Colon will teach you how to set up and enhance your company page, understand best practices and measuring your success, execute a monthly content strategy, and incorporate Facebook into your overall marketing efforts. Register now!

Max Schrems, Europe Versus Facebook Take Aim at Safe Harbor Agreement Between U.S., EU

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Austrian law student Max Schrems and his Europe Versus Facebook group have been a thorn in Facebook’s side since challenging the social network’s privacy policies in 2011, and they are now going after bigger game: Safe Harbor, the agreement between the U.S. and the European Union that gives more than 3,000 U.S. companies — including Facebook, Google and Apple – the ability to capture personal data from European users.

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2015 Breakthrough Prizes Winners Announced

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The winners of the 2015 Breakthrough Prizes in fundamental physics and life sciences, as well as mathematics, were presented with their awards at a gala earlier this week hosted by Seth MacFarlane, who was joined by Breakthrough Prize co-founders Sergey Brin (Google co-founder), Anne Wojcicki (Brin’s wife and founder of 23andMe), Jack Ma (Alibaba Group founder and executive chairman), Cathy Zhang (Ma’s wife), technology investor Yuri Milner, Julia Milner (Milner’s wife), Facebook co-founder and CEO Mark Zuckerberg and Priscilla Chan (Zuckerberg’s wife), with presenters including Kate Beckinsale, Benedict Cumberbatch, Cameron Diaz, Jon Hamm and Eddie Redmayne.

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Why Facebook Needs to Focus on the Phone Call

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Facebook is now a mobile company, but it’s neglecting the most valuable part of mobile marketing: the inbound phone call. In its third-quarter-2014 earnings statement, Facebook reported that two-thirds of the company’s ad revenues came from mobile, compared with less than one-half of the company’s ad revenues at this time last year. It’s no surprise that chief operating officer Sheryl Sandberg emphasized Facebook’s dedication to “capitalizing on mobile,” referencing the relaunch of its ad solution, Atlas, and plans to invest in other cross-platform advertising technology.

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