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Why Facebook Dropped HasOffers, And Why The Mobile App-Tracking Landscape Must Be Disrupted

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On April 15, HasOffers and Kontagent had to deal with more than just paying taxes: They were forced to drop support for Facebook mobile ad tracking due to violations of policy for retaining too much user data. This was a surprise to many in the industry when it was first announced, because Facebook depends on its mobile measurement partners to help measure the effectiveness of its mobile ads. Advertisers rely on these mobile tracking solutions because they offer cross-platform products that support Google, Apple iAds, and Millennial Media, as well as Facebook.

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Titan Aerospace: Targeted By Facebook, Acquired By Google

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Those may have been the drones Facebook was looking for, but they now belong to Google. The Wall Street Journal reported that Google will acquire Titan Aerospace, a near-orbital, solar-powered drone manufacturer that the social network was reportedly in talks to acquire last month, with an eye toward using its Solara 60 unmanned aerial vehicles to help provide Internet access to unserved parts of the world, starting with Africa, as part of the Internet.org initiative.

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Can Privacy Software Keep You Safe On Facebook?

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Every time Facebook updates its privacy settings, more people get left behind. It’s bad enough for those of us who work with social media on a daily basis — for us, it’s more of a laziness issue than anything — but keeping up-to-date with privacy can be virtually impossible for users of the social network who don’t understand what they need to be aware of, and perhaps that’s why people are turning to technology for help. Browser add-ons and other privacy-checking tools are becoming an increasingly popular way of managing online privacy, and the best part? They’re simple enough for anyone to use.

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