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Social Media 201

Social Media 201Starting October 13, Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!

Facebook VP Talks Ads, News Feed, Graph Search, Algorithm At SMX West Conference

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At the SMX West 2013 conference in San Jose, Calif., Marketing Land Founding Editor Danny Sullivan sat down with Grady Burnett, vice president of global marketing solutions at Facebook, to talk about several topics. Burnett discussed ads within the redesigned News Feed, the controversial algorithm many know as EdgeRank, and Facebook’s relationship with Bing (it is not buying the search engine).

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Imagining The Possibilities Of Facebook’s External Ad Network

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Facebook has been sitting on a gold mine: users’ information. Up until now, the company has used this to target ads within the site. But now, Facebook could soon launch an external ad network, using data from within the social network. For instance, information from your interests and likes could be used to create targeted ads on websites away from Facebook. It’s not yet known exactly what this could look like, but Emergence Capital General Partner Kevin Spain talked with AllFacebook about how it would change online advertising.

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