Every day, millions of people around the world spend countless hours socializing with friends and connecting with their favorite brands on Facebook. With more than 1.28 billion monthly active users, it’s the world’s most vibrant and engaging social media website. As a result, it is equally attractive for entrepreneurs and brands around the world that are looking to find different ways of connecting with their target audiences. Similarly, “solopreneurs,” freelancers, and creative professionals have also found Facebook very effective in helping them expand their fan bases and sell more products.
Former Facebook Vice President of Global Marketing Solutions Grady Burnett, who is currently chief operating officer at mobile analytics company Flurry, was appointed to the board of directors at digital marketing outfit Kenshoo.
Facebook Thursday unveiled the closest thing to a Facebook phone, with Home. Select Android devices will have access to Home starting April 12, and it will later become available to more users. This news was met with curiosity, excitement, and a little bit of fear, knowing that Facebook would go from being a part of the phone to being a part of the entire mobile experience.
Wondering how to optimize your Facebook advertising campaigns for business-to-business? We’ve broken down the process into eight essential steps.
Have you played with the news feed position report on Facebook? In addition to the standard ad-level metrics of impressions, clicks, and spend, you can see news feed click-through rates and news feed position.