At the SMX West 2013 conference in San Jose, Calif., Marketing Land Founding Editor Danny Sullivan sat down with Grady Burnett, vice president of global marketing solutions at Facebook, to talk about several topics. Burnett discussed ads within the redesigned News Feed, the controversial algorithm many know as EdgeRank, and Facebook’s relationship with Bing (it is not buying the search engine).
The Facebook Connect button that appears on websites throughout the Internet may soon have company, as rival social network Google Plus Tuesday rolled out Google Plus Sign-In, which performs similar functions to Facebook Connect by allowing users of Google Plus, Gmail, YouTube, and other Google services to use their credentials to sign into applications.
Facebook is the big bang in the universe of social networking. Sure, MySpace and LiveJournal had slightly better than primordial existences before the days of Mark Zuckerberg, but they never held a candle to Facebook’s massive user base, and they weren’t nearly as ubiquitous as the social network quickly became.
If you’re running behind on your bills and suddenly find a friend request on Facebook from an attractive woman in a bikini whom you’ve never met before, think twice before accepting the add. As Bloomberg reported Thursday, debt collectors are taking on fake personas on Facebook to reach users who owe money.
Just like Facebook is integrating Bing into its graph search, Microsoft’s search engine is getting more cozy with the social network. Bing announced Thursday that more results from users’ Facebook friends will be included next to the main search results if users have connected their Facebook accounts to Bing.
While brands are in a love/hate relationship with Facebook, many users are firmly displeased with the social network, and it shows in the latest American Customer Satisfaction Index ratings. Facebook scored the lowest out of any social networks (with Google Plus at the top), and it earned one of the lowest overall scores of any company.
The executive who oversees Google Plus believes recent advertising initiatives at Facebook are a big minus, as Google Vice President of Product for Google Plus Bradley Horowitz shared some unkind words about his rival at a Business Insider conference in New York Wednesday.
Facebook continues to ramp up its support for the Android platform, putting its own take on dogfooding — defined on Wikipedia as “a slang term used to reference a scenario in which a company (usually, a software company) uses its own product to demonstrate the quality and capabilities of the product” — with “Droidfooding” posters appearing throughout its headquarters in Menlo Park, Calif.