User-generated content can be a valuable resource for brands on Facebook and other social networks, and customer profile-management provider Janrain will help its clients tap that resource with its launch of Janrain User-Generated Content.
Still not convinced that Facebook is a mobile company? According to a new study by digital advertising company Quantcast, the social network accounts for 24 percent of mobile referrals to news and entertainment sites, and Facebook is now the largest third-party browser on iOS, responsible for 12 percent of browsing on the mobile operating system.
Customer profile-management provider Janrain offered its take on social login trends for the first quarter of 2014, which differed markedly from the conclusions provided by consumer-management-suite provider Gigya earlier this week on the same topic.
When it came to social logins in the first quarter of 2014, Facebook stood strong, regaining share in several industries and regions, while Google Plus held steady or registered gains, and Yahoo continued to plummet, according to the latest report from consumer-management-suite provider Gigya.
Brands on Facebook striving for engagement would be wise to heed the power of videos, as a recent study by Shareaholic found that post-click engagement with Facebook posts trailed far behind the results delivered by YouTube, and also lagged behind Google Plus, LinkedIn, and Twitter.
Facebook and other social networks continue to become further intertwined with the media, as the State of the News Media 2014 report, released Wednesday by the Pew Research Center’s Journalism Project found that 50 percent of social network users share or repost news stories, images, or videos, while 46 percent discuss news or current events on their networks, and 11 percent have submitted their own content to news websites or blogs.