It’s finally happened: Hot on the heels of Google Plus’ recent addition of hashtags to its user interface, and long after its assimilation into the millennials’ social vernacular, the #hashtag has come to Facebook.
Tech blogger Robert Scoble believes Google Plus and Flipboard are easier on the eyes than Facebook, and he feels that the “ugly” appearance of the leading social network may be one of the causes of its equally ugly stock price.
Is there enough room for both Twitter-owned video-sharing application Vine and Video on Instagram, which was introduced at a press event Thursday at Facebook’s headquarters in Menlo Park, Calif.? Time will tell, but the jockeying for position began long before Facebook Co-Founder and CEO Mark Zuckerberg and his counterpart at Instagram, Kevin Systrom, took the stage Thursday.
Mobile application install ads and domain sponsored stories are currently the most widely used ways for advertising apps or content-heavy websites on Facebook. These types of ads make it possible to promote likes, shares, and app installations in an efficient manner, but is this really all?
Social marketing platform Shift released its Shift Media Manager social advertising application platform Thursday, while Teckler, a knowledge community for independent creators, launched its global social media site, which is integrated with Facebook, and Strategic Preferred Marketing Developer Brand Networks announced that it raised $68 million in growth financing.
Another way to promote brands through videos on Facebook and other social networks was introduced by iNvolved Media, a Facebook Preferred Marketing Developer: Video StoryEngine, which iNvolved described as a proprietary interactive video engagement layer that seamlessly operates across social, mobile, and premium Web content.
Social media software company Expion released a suite of new tools Monday, expanding its users’ ability to control their messages across Facebook and other social networks.
Digital ads and television ads are the most effective in driving viewers to interact with brands’ presences on Facebook and other social networks, according to the results of a recent survey of 2,577 U.S. online adults aged 18 or older by Burst Media.
Many of Facebook’s more than 1 billion monthly active users would agree — the site is great, but could use some improvement. As users complain about ads, a cluttered and confusing interface, and several other things, there are a few things that Facebook could implement to make the site much more palatable. Here are five innovations (some possible, some rather imaginative) that we think would improve Facebook.