Still not convinced that Facebook is a mobile company? According to a new study by digital advertising company Quantcast, the social network accounts for 24 percent of mobile referrals to news and entertainment sites, and Facebook is now the largest third-party browser on iOS, responsible for 12 percent of browsing on the mobile operating system.
Last June, when Facebook introduced Video on Instagram, the buzz prior to the press event also focused on the possibility of the social network creating a news reader-type product, based on RSS feeds, to take advantage of the demise of Google Reader, and The Wall Street Journal reported later that month that Facebook was working on a mobile news reader that would enable users with mobile devices to see content from other Facebook users and publishers in a visual format created for their devices, referred to internally as Reader. Now, according to a report by Re/code, the social network will reveal a Flipboard-like news-reading service “in the coming weeks,” known as Paper, rather than Reader.
Facebook will introduce a new product Thursday, but what will it be? Early speculation has focused on two completely unrelated products, both of which have been bandied about recently: a video-sharing service for Instagram, or a reader for RSS feeds.
Could Facebook be aiming to fill the void that will be left when Google Reader is shuttered at the end of June? Developer Tom Waddington thinks so, based on evidence he spotted in the social network’s code.
Facebook content-curation and scheduling application Post Planner introduced a new feature that uses a unique algorithm to allow page administrators to search for and post trending content on any keyword.