As a former con man once pointed out, the more personal information you have publicly on Facebook, the easier it is for an identity thief to strike. NextAdvisor.com compiled an infographic showing how often identity thieves use social media, and what kind of information Facebook users share.
Three years ago, you could drastically reduce your cost per click by just running a ton of ads. The mainstream pay-per-click vendors, experienced with Google, applied their same techniques to Facebook — multiplying tons of ad combos by headlines, images, and body copy. While that technique was positioned as smart optimization, it was really spamming the system with thousands and thousands of terrible ads. If a general message against a particular audience wasn’t effective, making 10,000 variants of the same thing wouldn’t matter.
Facebook Co-Founder and CEO Mark Zuckerberg is all over newsstands Thursday, having penned an op-ed in The Washington Post to introduce political advocacy group FWD.us, as well as gracing the cover of Fortune for a wide-ranging chat with Senior Writer Jessi Hempel.
No, I didn’t receive an email from Princess Zuckerberg asking me to save her family fortune from the hands of the rebel forces. This is not the typical Nigerian 419 scam. In this version, Facebook is unknowingly misleading its advertisers about its vaunted targeting abilities. If you buy ads targeting the U.S., it is now very likely that you are getting traffic from Nigeria and other parts of Africa, as well.
Recently, eMarketer announced that mobile Facebook advertising now receives more mobile display advertising dollars than any other network or platform, including major players like Google. Here are five ways to master mobile advertising on Facebook if you’re late to the game.
Facebook Chief Operating Officer Sheryl Sandberg was able to get a scheduled April 23 deposition in a civil suit against seven technology companies delayed until May 21 or 23, and now she is trying to get it quashed altogether.