Former Facebook Vice President of Global Marketing Solutions Grady Burnett, who is currently chief operating officer at mobile analytics company Flurry, was appointed to the board of directors at digital marketing outfit Kenshoo.
The billionaires club welcomed a new member at the close of trading Tuesday, as Facebook Chief Operating Officer Sheryl Sandberg saw her net worth top the $1 billion mark when the social network’s stock closed at $58.51 per share, Bloomberg reported.
Facebook is already experiencing some erosion in usage, but will the social network see 80 percent of its user base disappear between 2015 and 2017? Possibly, according to a new study by researchers from Princeton University, which compared the life cycles of ideas with the life cycles of diseases.
When unemployment rates spike, conventional wisdom would dictate that terms such as “unemployment,” “résumé,” or “work,” or even “LinkedIn,” would dominate searches on Google. However, according to Bloomberg, conventional wisdom did not apply, as “Facebook” was actually the most-searched term.
U.S. mobile ad spending is projected to reach nearly $9.6 billion in 2013, accounting for 22.5 percent of digital ad investments, up from 11.9 percent in 2012 and less than 3 percent in 2010, and Facebook was one of the primary drivers, according to the latest report from research outfit eMarketer.
Facebook’s new executive creative director brings a hint of Apple, as Scott Trattner, who held the same title at TBWA/Media Arts Lab, which focused on advertising for Apple, is now on board at the social network.
Facebook continues to forge ahead with suicide-prevention efforts with its announcements of two new initiatives this week: a college-level campaign in partnership with the JED Foundation and the Clinton Foundation‘s Health Matters Initiative; and a new best practices guide aimed at Internet companies.
Facebook’s redesigned like and share buttons helped contribute to a 47.44 percent rise in referrals driven by the social network to publishers in November, and Facebook saw its share of referrals skyrocket by 169.88 percent between November 2012 and October 2013, according to an analysis of more than 200,000 publishers reaching more than 250 million unique monthly visitors, by Shareaholic.