Facebook-owned photo sharing network Instagram is starting to become more widely adopted by marketers looking for ways to connect with mobile users. But Instagram is a much different animal than Facebook or Twitter. As SumAll CEO Dane Atkinson discussed with AllFacebook, the visual nature of Instagram requires a different marketing approach.
Even if your business doesn’t have the marketing budget of brands such as Taco Bell, Zappos, and Walmart, you can still make an impression on Facebook by studying their tactics for success. Mike Maghsoudi, co-founder of PostRocket, pointed out the things that five brands have done that can be repeated by smaller brands looking to connect with users.