Graph API

Analytics Now Available for App Links

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Facebook announced a flurry of news related to its App Links open, cross-platform solution for application-to-app linking, which it initially debuted at its F8 global developer conference in San Francisco April 30: More than 3 billion unique App Links have been created; an App Links blog has been launched; analytics are now available; Windows Phone support was boosted; and support for the referer_app_link was added for Android.

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Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!

F8: Facebook Promises Platform Stability, And Here’s How It Plans To Deliver It

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Facebook Co-Founder and CEO Mark Zuckerberg began his keynote address at the F8 global developer conference in San Francisco Wednesday by promising to make the Facebook platform more stable for developers and applications, including a two-year stability guarantee for the social network’s core products, such as Facebook Login, sharing, requests, software-development kits, and frequently used graph application-programming-interface endpoints.

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Facebook Responds To Platform Controversy Around Apps Voxer, Wonder, Vine

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In recent days, Facebook has been cutting off data access to applications that have been using it in ways that either compete with or replicate what the social network does — first with Voxer, then Wonder, and most recently Vine. Facebook Director of Platform Partnerships and Operations Justin Osofsky clarified his company’s stance with regard to sharing data. In essence, apps that allow users to share data back to Facebook are OK, while those that do not violate the site’s platform policy.

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