With big-name brands like L’Oreal, Groupon, and Pepsi using Facebook for social recruiting, it’s no wonder that small businesses are gaining the confidence to do the same — but it’s not quite as simple as it looks. You know what these big companies have that you don’t? Legal teams.
Vivek Wadhwa, a research professor at Stanford University, published a diatribe on LinkedIn a few months ago titled, “Facebook Is Doomed.” Contributing to the debate on the medium- and long-term sustainability of one of the biggest social networks is undoubtedly a healthy endeavor. However, this excessive public statement distinguishes itself with rather frivolous arguments on Wadhwa’s part.
Should job recruiters incorporate Facebook into their social recruiting efforts? The answer is an emphatic yes, according to Work4 Labs, a major player in that field, and Work4 Labs illustrated why, in infographic form.
Facebook Co-Founder and CEO Mark Zuckerberg cited Graph Search and trending topics in response to a question during the company’s fourth-quarter earnings call about his thoughts on real-time information and news as it relates to public content.
4Q EARNINGS CALL: Facebook’s Mobile Ad Revenue Of $1.25B Accounts For 53% Of Total Revenue; Monthly Active Users Now Total 1.23B, 296M Mobile-Only
If there were any doubts that Facebook is now a mobile company, the social network’s fourth-quarter earnings call Wednesday quashed them all, as mobile ad revenue during the period topped the $1 billion mark for the first time, at $1.25 billion — higher than the company’s total revenue in the fourth quarter of 2012 — and it also accounted for more than one-half of total revenue for the first time, at 53 percent.
Russian search engine Yandex reached an agreement with Facebook, giving it access to the social network’s “firehose” of public data for the search engine’s users in Russia, Ukraine, Belarus, Kazakhstan, other Commonwealth of Independent States countries, and Turkey.
Facebook is beginning to roll out language-specific names for users, allowing their names to be displayed in the native languages of a select few countries.
Whether its motives are related to advertising, Graph Search, the overall user experience, or a combination of those examples, Facebook continues to come up with ways to prod users to add more information to their Timelines.