Facebook advertising budgets grew 109 percent between the third and fourth quarter of 2011, compared to just 27 percent growth in paid search ad spending in that time.
Facebook Advertising Budgets Doubled In 4th Quarter
GraphRank
Mediabistro Event
Lisa Raphael (left), the social media producer at Katie Couric's daytime talk show Katie, is one of our featured speakers in Mediabistro's upcoming Social Media Marketing Boot Camp, an online event and workshop starting June 6, 2013. Lisa will share a case study on how the hit show uses Twitter to build interest and buzz around upcoming segments. Learn more about our our twelve event speakers and register here.
Discover Marketing Secrets Behind Katie's Twitter Success
Lisa Raphael (left), the social media producer at Katie Couric's daytime talk show Katie, is one of our featured speakers in Mediabistro's upcoming Social Media Marketing Boot Camp, an online event and workshop starting June 6, 2013. Lisa will share a case study on how the hit show uses Twitter to build interest and buzz around upcoming segments. Learn more about our our twelve event speakers and register here. 10 Upgrades That Revolutionized Facebook This Year
Facebook’s 2011 upgrades have helped improve engagement, safety and monetization.
Is Facebook’s Timeline Just An Advertising Sellout?
Remember Facebook’s explanation earlier this week about sponsored stories and other ads? The social network may have a lot more explaining to do if one unconfirmed report is true, and this time it involves the new timeline profile.
How Timeline Changes Marketing On Facebook
Timeline profiles present many opportunities and challenges to brands on Facebook — here are just a few considerations.
Is Your Facebook News Feed Beginning To Look A Lot Like Christmas? Blame GraphRank
If the thought of Christmas makes you want to bellow, “Bah, humbug,” don’t click on any Facebook post with the name of the holiday in it or your news feed will make you feel like Ebenezer Scrooge.
Facebook's News Feed May Favor Your Halloween Posts
Halloween already appears in several public posts a minute. And their momentum is increasing on Facebook.
GRAPHIC: The Method Behind Facebook's News Feed
How does the new method for showing things in the news feed differ from the old? In other words, here’s a comparison of GraphRank and EdgeRank.
7 Ways To Play Facebook's New Social Feedback Loop
Facebook’s ticker, timeline and Open Graph create a feedback loop that drives social discovery, engagement, and targeting opportunities. Here are seven suggestions on how to leverage this in marketing efforts.
Q&A: Gogobot’s Travis Katz On New Facebook Journey
News of the extensive changes Facebook made to its platform last week traveled quickly, to say the least, but how will the announcements at f8 affect a company that uses social-plugins for comments on a travel site?
Q&A: Appitalism’s Simon Buckingham On New Facebook
We spoke with Simon Buckingham, chief executive officer of mobile app superstore Appitalism, to get his take on the events of f8 last Thursday.
