Facebook advertising budgets grew 109 percent between the third and fourth quarter of 2011, compared to just 27 percent growth in paid search ad spending in that time.
Facebook’s 2011 upgrades have helped improve engagement, safety and monetization.
Remember Facebook’s explanation earlier this week about sponsored stories and other ads? The social network may have a lot more explaining to do if one unconfirmed report is true, and this time it involves the new timeline profile.
Timeline profiles present many opportunities and challenges to brands on Facebook — here are just a few considerations.
If the thought of Christmas makes you want to bellow, “Bah, humbug,” don’t click on any Facebook post with the name of the holiday in it or your news feed will make you feel like Ebenezer Scrooge.
Halloween already appears in several public posts a minute. And their momentum is increasing on Facebook.
How does the new method for showing things in the news feed differ from the old? In other words, here’s a comparison of GraphRank and EdgeRank.
Facebook’s ticker, timeline and Open Graph create a feedback loop that drives social discovery, engagement, and targeting opportunities. Here are seven suggestions on how to leverage this in marketing efforts.
News of the extensive changes Facebook made to its platform last week traveled quickly, to say the least, but how will the announcements at f8 affect a company that uses social-plugins for comments on a travel site?
We spoke with Simon Buckingham, chief executive officer of mobile app superstore Appitalism, to get his take on the events of f8 last Thursday.