One of the most important groups on Facebook — in terms of marketing — is millennials. These young adults are the most active on Facebook and the people whom advertisers are trying to figure out. Compass Labs, a Facebook Preferred Marketing Developer in ads and insights, recently answered the question, “What do millennials like?”
Green Bay Packers
With Super Bowl XLVII set to kick off Sunday, the Facebook Data Science Team put National Football League fans on the social network under the microscope, finding that one in 10 U.S. Facebook users have declared their allegiances to NFL teams.
The moment feared by anyone associated with the National Football League, from Commissioner Roger Goodell down to the fans, happened Monday night, as a highly controversial call by a replacement referee gave the Seattle Seahawks a gift victory over the Green Bay Packers. And Facebook users were quick to react, with one meme, in particular, spreading like wildfire.