Green Bay Packers
The 2014 National Football League season kicked off Thursday night, with the defending Super Bowl champion Seattle Seahawks routing the visiting Green Bay Packers, 36-16. Facebook said the opening game resulted in nearly 15 million interactions (posts, comments and likes) from more than 8.5 million users.
Facebook Weekly Highlights features photos and videos posted to the social network by celebrities and athletes. This week’s edition featured this photo of National Football League free agents Chicago Bears Defensive Tackle Henry Melton, Minnesota Vikings Defensive End Jared Allen, and Green Bay Packers Tight End Jermichael Finley.
When Facebook began rolling out its Timeline redesign last March, the social network added features for developers to showcase their applications. Now it appears that one of those features, collections (not to be confused with the collections feature for retailers Facebook tested in late 2012), has been quietly shelved. Existing collections will not be affected, but new ones cannot be created.
The Denver Broncos, the top seed in the National Football League’s American Football Conference, led the league’s playoff teams in terms of likes gained over the past seven days, but surprisingly finished dead last in people talking about this movement during the same period, seeing its PTAT total drop by 45,766, according to data from sister site PageData.
The Denver Broncos kicked off the 2013 National Football League season Thursday night with a resounding 49-27 throttling of the visiting Baltimore Ravens. According to sister site PageData, the Broncos excelled on Facebook in the past seven days, as well, picking up 16,723 likes to lead the NFL, and seeing its people talking about this total rise by 73,556, good for a third-place finish.
Target Wednesday announced the launch of its second Give with Target initiative, which allows Facebook users to vote, via an application on the retail giant’s Facebook page, on which schools get to divvy up $5 million in donations toward items such as electronics, school and office supplies, and storage and organization products.
One of the most important groups on Facebook — in terms of marketing — is millennials. These young adults are the most active on Facebook and the people whom advertisers are trying to figure out. Compass Labs, a Facebook Preferred Marketing Developer in ads and insights, recently answered the question, “What do millennials like?”
With Super Bowl XLVII set to kick off Sunday, the Facebook Data Science Team put National Football League fans on the social network under the microscope, finding that one in 10 U.S. Facebook users have declared their allegiances to NFL teams.