Facebook scored high marks in a recent report on the “green Internet” by Greenpeace, as the environmental organization called out the social network’s transparency on environmental issues, its usage of renewable energy at its data centers, and its creation of the Open Compute Project.
Facebook’s trademark color may be blue, but it’s also known for being green. New figures released Wednesday by the social network show that 23 percent of the company’s energy is renewable. Facebook is also continuing to seek ways to cut back its carbon emissions and increase the percentage of energy coming from clean, renewable sources.
Facebook continued to flex its green thumb, reportedly buying a stack of domain names having to do with clean and sustainable energy using the identity shielding MarkMonitor service.
Facebook and Greenpeace have made their peace, with the social network and the environmental organization releasing a joint statement Thursday and vowing to work together.
Greenpeace is about to break the world record for the most comments on a single Facebook post.
Greenpeace sent us a response commending Facebook for their initial steps but criticizing the company for not doing enough.
Facebook is holding a press event at its headquarters next Thursday, April 7, and the invitation’s design suggests that the announcement could involve more energy efficient hardware run by the company.
Greenpeace has set a deadline of Earth Day, April 22, for Facebook to pledge to switch from coal to renewable energy sources.
Greenpeace has stepped up its campaign against Facebook for “choosing” coal to power its first wholly owned data center. The environmental organization has released an animated YouTube video branding Facebook as the “So Coal Network” and lambasting founder and chief executive Mark Zuckerberg.
A new Facebook group set up by Greenpeace is calling for Facebook to use 100 percent renewable energy within their data centers. This is a reinvigorated movement from the initial backlash against Facebook’s environmental policies at the beginning of February. The latest group has over 150,000 members, far more than any previous group that has attempted to get Facebook to change their environmental policies.