Social gifting company and CleverCards creator Cleverbug celebrated its first birthday in style by announcing the closing of a $6 million funding round, led by Delta Partners, which brought total equity investment in the company to $8 million.
Cleverbug, which takes the Facebook birthday and greeting card experience to a tangible level, has announced that it will start offering e-cards over the social network. Users can design Facebook e-cards via the Cleverbug iOS app and send them to friends for free.
While there are several platforms that try to make the birthday experience more special on Facebook, iOS application Cleverbug feels that it can revolutionize the way birthday cards are given. By allowing users to pick from their friends’ Facebook photos and getting mutual friends into the fun, Cleverbug allows people to create engaging memories that go far beyond a simple “Happy birthday!” timeline post.
Remember the days before the Internet, when people actually sent cards and letters through the mail? Geaver wants to bring that feeling back in the Facebook era. Through Geaver, people can send creative, witty e-cards to their Facebook friends using Facebook photos, YouTube videos, and whatever else sparks their creativity.