A little frost might be melting off the usually chilly relationship between Facebook and Google, as AdExchanger reported that Google’s DoubleClick has been certified by the social network for ad-impression tracking.
Mediabistro Webcast Vine webcast on Wednesday, June 19 from 4-5 pm ET. In this one-hour webcast, Gemma Craven (left), EVP, New York group director at Social@Ogilvy will discuss best practices for using the visual social platform and share some of her team's successful vine videos. Register here.
Facebook and social ad-management software provider Buddy Media reeled in a big fish, as advertising agency giant GroupM announced that it will use brand-management platform BuyBuddy as its preferred social ad management partner.