Facebook has sharpened its focus on retailers in recent months, and the social network shared a guide for its Preferred Marketing Developers on the best way to target and position those advertisers in a post for the PMD News group.
Will Facebook data partners such as Datalogix, Epsilon, Acxiom and BlueKai soon have their own portal on the social network?
Facebook’s Preferred Marketing Developer program has a new global director, as Vice President of Global Partnerships Blake Chandlee announced in a post to the PMD News group that Steve Irvine, currently director of business strategy and activation for global vertical strategy for Facebook Canada, will assume the role and report to Chandlee.
Facebook announced the release last week of Facebook Mentions, an application aimed at helping celebrities and public figures manage their presence on the social network. What do celebrities think of the app so far? None other than William Shatner shared his opinions about Facebook Mentions in a Tumblr post, comparing it to the social network’s Pages Manager app.
Facebook-owned photo- and video-sharing network Instagram introduced its Instagram Direct direct-messaging service to much fanfare last December, but mentions of the feature have been few and far between since. However, according to Instagram, rumors of the demise of Instagram Direct are premature.
Baby products from Johnson & Johnson might be staples in several households, but sadly, the pharmaceutical giant is not giving away free baby relief kits on Facebook. As Hoax-Slayer pointed out, posts of this sort are a scam aimed at baiting Facebook users into participating in surveys.
Facebook is testing another redesign of its events page, and the most prominent new feature is an “Events for You” section, which includes public events on Facebook that users or their friends were not invited to, in places users have not checked into.