Not only is Facebook now the top source of traffic to Web portal sites, the company has also enjoyed a huge percentage gain in U.S. search market share from Dec 2009 to Jan 2010. While nowhere near the volume of Google searches, it’s clearly a growing activity on Facebook which also reflects Facebook’s new emphasis on search in their new homepage design.
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If you’re wondering why Google recently declared war on Facebook with Google Buzz, a look at sources of Web traffic for some of the large portal websites might hold the answer. According to a report by Compete Inc., Web portal sites such as Yahoo, MSN and AOL are getting more traffic from social media sites than search engines. In particular, Facebook has outstripped Google Search as the top source of traffic to web portals.
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Facebook has seen immense growth ever since it opened up its gates to the general public in 2006. However, 2009 has been a remarkable year for Facebook by all counts. The social network doubled in size in US in the past year alone, according to stats released by comScore.
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Facebook’s single largest source of growth is the company’s import contact which has since become a standard tool for growth among large internet startups. Today, the company gave their Friend Finder service and contact import tool a large homepage promotion. As soon as users log in to the site they see the promotion at the top of the page until they close out the notification.
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Compete.com has released its monthly traffic analysis for the month of December. According to the new stats Facebook’s U.S. traffic has jumped to 132 million unique visitors, up from around 128 million unique visitors in November. This is the highest tally scored by Facebook in its history. The jump in traffic also comes at a time when Facebook’s traffic is traditionally flat. This year Facebook surpassed another milestone during the holidays though, becoming the number one most visited site in the U.S. during Christmas Eve, Christmas Day, and New Years’ Day.
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Facebook’s battle with Google to become the largest site on the internet is heating up, as the site became the most visited website in the United States for the third time in a one week period. On New Year’s Day, Facebook was able to surpass Google as the most popular website in the United States based on recent data from Hitwise. The trend is clear: Facebook is on the fast track to becoming the largest global internet site.
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This evening Mark Zuckerberg posted about the company surpassing the 350 million user threshold, less than one month after we reported on the company crossing the 325 million mark. It’s a substantial milestone for the company and at this rate there’s a chance that they could easily surpass 375 million by the end of the year. Regardless of the ongoing growth, more significant changes to the Facebook system lie ahead.
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While Facebook is the largest photo platform on the web, the company only recently became a dominant force in the video streaming space. In the past month, the company doubled the number of video streams from 110.418 million streams to 216.765 million streams according to Nielsen’s latest VideoCensus numbers. That’s a dramatic increase, making the site the third largest video site on the web, behind YouTube and Hulu.
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Only two weeks ago I wrote that Facebook was dominating the internet (and Twitter) based on the latest Hitwise statistics. Two weeks later Compete is showing a similar trend with Facebook growing 3 percent domestically over the past month while Twitter drops by around 2 percent. As I mentioned last month though, direct traffic to the Twitter.com site may not be a good indicator of activity on the site.
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While Facebook’s revenue is reportedly going to surpass $500 million this year, it’s still a fraction of the revenue from large, publicly traded tech giants. For example Google generated over $21.7 billion last year, a large portion of which came from their self-serve advertising platform. Facebook has a long way to go before they hit $21.7 billion but if a new report published by eMarketer is correct, Facebook should have a good shot at getting there.
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