The Ad Makeover application from Dove blows away the competition among apps from brands on Facebook in terms of monthly active users, far outdistancing the second-place app, Windows 8 from Microsoft, according to a new report on brand apps from social benchmarking platform Unmetric.
Brands have an overwhelming presence on Facebook, but has that transferred into the site’s photo-sharing network, Instagram? New figures from Simply Measured show that more brands are becoming hip to Instagram, as 67 percent of the Interbrand 100 (top companies such as Coca-Cola, McDonald’s, and Disney) have a presence on the site, compared with 57 percent in February.
It seems that brands are not only becoming more hip to social photo-sharing site Instagram (which Facebook purchased last year), but getting smarter about usage. A study by Simply Measured shows how the Interbrand Top 100 Brands (such as Coca-Cola, McDonald’s, and Microsoft) have adopted Instagram. An overwhelming percentage of Instagram photos are shared via Facebook, which drives more engagement than Twitter.
People all over the world watched the Grammy Awards ceremony Sunday night, also taking to Facebook to post about their favorite stars or fashions. According to Facebook’s Talk Meter and InStyle magazine, users loved to post about the looks rocked by Katy Perry and Justin Timberlake, but they thought Rihanna was the best-dressed.