Promotions can be a great way to build your Facebook community and increase engagement with your fans. They offer incentives for new users to not only interact with your page, but to revisit it. It’s also a great way for new audiences to discover your brand. The reality is, contests and sweepstakes can easily be gamed so that the winner isn’t a brand advocate, but rather, someone who cheated their way to the top. It’s a scary reality that a lot of brands and agencies fall victim to, most of which don’t even know it.
Votigo Co-Chief Executive Officer and Founder Mike La Rotonda explains how Facebook’s preferred marketing developer program evolved and how brands can benefit from the new configuration.
Instagram’s traffic has steadily risen over the last six months, reaching 3.8 million last week, up from 68,800 visits for the week ending October 22, 2012. That kind of momentum explains why Facebook paid $1 billion for the photo sharing network with over 30 million users.
With 33 percent of female and 52 percent of male Facebook profiles completely visible to the public, most people remain unaware of the full extent of privacy settings available, let alone how to find and use them.
One of the first things you see when you preview timeline is a prompt to add a cover image. Here’s a rundown on the offerings in this burgeoning space.
Like it or not, all brand pages will have timeline this Friday. Here are three pointers for these last few days before the mandatory transition.
Here are seven tricks to work your promotion into timeline.
Consumers look for social signals created by their peers or opinions posted online for recommendations about brands, products and services, and the search engines are taking note.
Here’s an e-book about Facebook’s timeline for pages, created exclusively for us by Gregory FCA.
With more brands integrating social strategies into marketing plans, it’s crucial that businesses take note of and adapt Facebook’s changes.