Guest Post

The Dangers Of Facebook Sweepstakes And Contests

Head shot 2 - Mario Zelaya

Promotions can be a great way to build your Facebook community and increase engagement with your fans. They offer incentives for new users to not only interact with your page, but to revisit it. It’s also a great way for new audiences to discover your brand. The reality is, contests and sweepstakes can easily be gamed so that the winner isn’t a brand advocate, but rather, someone who cheated their way to the top. It’s a scary reality that a lot of brands and agencies fall victim to, most of which don’t even know it.

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Mediabistro Webcast

"Vine: Create Quick Social Videos To Market Your Brand" Webcast

Speaker Gemma CravenVine has added sound and motion to the popular microblogging website, Twitter. Learn how to bring your information to life in our Vine webcast on Wednesday, June 19 from 4-5 pm ET. In this one-hour webcast, Gemma Craven (left), EVP, New York group director at Social@Ogilvy will discuss best practices for using the visual social platform and share some of her team's successful vine videos. Register here.