I see businesspeople acting like they care about something when all they’re interested in is some form of payoff — from likes and comments to sales and referrals. No matter what they seek in return, the insincerity shows through. So, please be aware of the following behaviors that make you look insincere on Facebook, and stop doing them.
In the digital age, businesses must get social or they'll get left behind. Learn how to give your business an extra edge over competitors at AllFacebook Marketing Conference, June 5 in San Francisco. You'll hear from social media strategists and brand managers at Toyota, UNICEF, and Starwoods Hotels & Resorts. Register today. 
John Bell is the Global Managing Director of the 360° Digital Influence team at Ogilvy.
I had been getting emails from clients all week. They were noticing new pages spring up on Facebook under their brand name. Only problem is they had no apparent control of these pages which seemed to only feature a Wikipedia article and aggregated wall post comments from people. Some seemed to feature company logos. When I asked one of my Facebook contacts in our WPPDigital meeting about them, he kind of shook his head in acknowledgment and said, “Yeah, there have been a lot of questions about that. I’m told we are working on a memo that explains it. They plan to have it by tomorrow.” It’s been a few days and no memo.
Read more
