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Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!

The Most Insincere Business Behavior On Facebook

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I see businesspeople acting like they care about something when all they’re interested in is some form of payoff — from likes and comments to sales and referrals. No matter what they seek in return, the insincerity shows through. So, please be aware of the following behaviors that make you look insincere on Facebook, and stop doing them.

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