Facebook officially announced the introduction of call-to-action buttons for pages, saying that the feature will roll out in the U.S. over the next few weeks and worldwide next year, although several page administrators already had access to the feature prior to the social network’s official announcement.
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Whether its motives are related to advertising, Graph Search, the overall user experience, or a combination of those examples, Facebook continues to come up with ways to prod users to add more information to their Timelines.