As Facebook looks for ways to monetize its presence, the company rolled out Gifts earlier this year — a program that is now available to all U.S. users. But Facebook wasn’t the first, and certainly won’t be the last, to test the social gift market. Several other companies — such as Plumfare, Boomerang, Treater, and GiftHit — use Facebook to deliver experiences that can’t be captured with gift cards.
One of the biggest social commerce trends on Facebook — especially leading up to the holidays — is gifting, including through the use of gift cards. Mobile application Gyft takes those plastic gift cards and allows users to scan them and send them to Facebook friends through their smartphones.