Custom Facebook applications are crucial for brands that run promotions on Facebook. The rules of the platform simply state that all promotions on Facebook must be administered within apps on Facebook.com, either on a canvas page or a page app. If you are about to launch an app of your own, have a look at the following tips we have picked up while developing Facebook apps for brands over the past couple of years. Some are no-brainers that are often forgotten, and some are quite specific, but all are useful to remember.
Facebook averted another close call on the security front, as the Facebook Security team was able to close a loophole, reported by developer Nir Goldshlager, which would have enabled hackers to gain full control over any Facebook accounts.
There are too many Facebook pages and other social media accounts owned by or connected to brands, too many people with administrator privileges, and too many applications granted permission to access those social media accounts. Those were the main concerns discussed by Social iQ Networks Co-Founder and CEO Devin Redmond during “Protect Your Brand Pages,” a panel at the AllFacebook Marketing Conference in New York Wednesday.
It was strike two for the Albania Pirate Group, as Facebook shut down the hacker group’s page for the second time this month, preventing its sharing of RDP (Windows Remote Desktop) logins via the social network.
Facebook decided that the best way to protect itself and its employees from hackers was to hack its own employees, and it did just that in October, holding its second annual “Hacktober.”
Believing a gift card Facebook offer for Starbucks that seems too good to be true could land users in hot water. Dennis Yu, founder of BlitzLocal, tipped us off to this latest scam making the rounds on Facebook: offers from a shady page called Discounts (which appears to have been taken down already). Users who clicked on the offer for coupons from Starbucks and McDonald’s, among other brands, entered their email addresses, supposedly to receive loads of free goodies, but instead got hacked.
While hackers generally keep low profiles and take steps to keep their activities off the radar, one group that called itself the Albania Pirate Group was using Facebook in the same way harmless organizations like local rotary clubs would, until the social network shut down its page.