Now that the Halloween costumes have been put away and all of the candy has been eaten, Thanksgiving is the next big holiday on tap, as well as the shopping frenzies that accompany the long weekend on Black Friday and Cyber Monday. How should brands on Facebook be preparing for the holiday?
Several brands marked Halloween Thursday with holiday-related photos and videos on Instagram, including the image to the left of a dark, shadowy BMW, and the photo atop the post from State Bicycle Co. of a witch riding one of its bikes into the night.
Facebook Weekly Highlights features photos posted to the social network by celebrities and athletes. This week’s edition featured the photo on the homepage by Phil D’Auria Photography, in which “Jersey Shore” cast member Mike “The Situation” Sorrentino recognized the one-year anniversary of Hurricane Sandy with a photo of the boardwalk in Seaside Heights, N.J. ; as well as the photo above of musician Sheryl Crow signing Gibson guitars in her driveway.
If there’s a holiday that lends itself to vibrant photos, it’s Halloween, and Facebook application developer Woobox offered five examples of photo contests created on Facebook with its Photo Contests app by brands that Facebook users wouldn’t necessarily associate with Halloween.
Caribou Coffee is brewing up a social campaign to help benefit CancerCare, a national organization that provides professional services for people managing the emotional and financial challenges of cancer.
Valentine’s Day, coming up Thursday, is a day for love — both in real life and on Facebook. Newly released statistics from the social network show that there are 200 percent more relationships added Feb. 14 compared with any other day of the year.
In the past few months, Facebook has been using the status update box to ask about users’ favorite Halloween candy and to inquire about their holiday plans. Now it’s taking that process to the next step, as TechCrunch reports that Facebook is testing emoticons within the status update prompt. Now when users say that they’re feeling happy or chowing down on pasta, they can have smiley faces or forks accompanying their posts, and detail more specifically what they’re doing.