The holiday shopping season is already well underway for opportunistic retailers looking to snag early shoppers and strike on Facebook before CPMs (cost per thousand impressions) increase, according to a recent study by marketing solutions provider SocialCode, a Facebook Strategic Preferred Marketing Developer.
Brands took to Instagram with Halloween-related posts, and the Facebook-owned photo- and video-sharing network highlighted examples from Target, Ford Motor, JetBlue Airways, Oreo, Starbucks, Disneyland and Asos in a post on the Instagram for Business blog.
If you want to give out the most popular candy on Facebook and other social networks to trick-or-treaters for Halloween Friday, invest in some M&M’s, as it was the top candy brand among the nine major ones monitored by social marketing and analytics platform Engagor.
With the holiday shopping season already upon us (notice how quickly Halloween decorations magically morph into Christmas décor these days?), we’re all surfing online and/or standing in line. And social media remains a major consumer resource. The good news is that Facebook is more popular than YouTube or Pinterest when it comes to holiday shopping preferences. The bad news that if you’re “old” (think baby boomer), you’re probably not using either, anyway.
Warning! Zombies are continuing to dominate our popular culture. And, beyond The Walking Dead or Ebola chatter, the apocalypse has infected Facebook, as evidenced by recent images of your friends (and strangers) in barely reanimated states attacking your News Feeds. Happy Halloween? Not quite. It’s another way you’re about to get tagged into participating in an event — and you’ll probably do so against your will, like someone suffering an infectious bite. #WakeUpSelfies are headed your way!
Trick or treat, smell my feet, give me something good to eat, and if you’re hosting a party for Halloween, be sure to use Facebook to get the word out.
Now that the Halloween costumes have been put away and all of the candy has been eaten, Thanksgiving is the next big holiday on tap, as well as the shopping frenzies that accompany the long weekend on Black Friday and Cyber Monday. How should brands on Facebook be preparing for the holiday?
Several brands marked Halloween Thursday with holiday-related photos and videos on Instagram, including the image to the left of a dark, shadowy BMW, and the photo atop the post from State Bicycle Co. of a witch riding one of its bikes into the night.
Facebook Weekly Highlights features photos posted to the social network by celebrities and athletes. This week’s edition featured the photo on the homepage by Phil D’Auria Photography, in which “Jersey Shore” cast member Mike “The Situation” Sorrentino recognized the one-year anniversary of Hurricane Sandy with a photo of the boardwalk in Seaside Heights, N.J. ; as well as the photo above of musician Sheryl Crow signing Gibson guitars in her driveway.