Happiness

Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!

STUDY: Looking At Old Facebook Posts Makes You Feel Happier

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Taking a trip down memory lane on Facebook may actually have some positive benefits. When users look back at great times with friends and party photos from college, they may notice themselves smiling a little more. That’s not by accident, according to a study by University of Portsmouth researchers, who discovered that looking back at old Facebook photos promotes positive reminiscing and a self-soothing feeling.

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Facebook Now Measuring Our Happiness

Gross National Happiness Icon

Facebook has been working on a number of side projects over the past couple years which involve measuring the sentiment of users on the site. The company’s latest project, first announced yesterday afternoon, is the United States Gross National Happiness index. The newly launched tool polls users’ status updates within the United States and then measures their sentiment to determine the collective happiness. While I’m still a little bit cynical of sentiment analysis, there are some definite correlations between holidays and positive updates on Facebook.
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