Facebook application users aren’t as anti-advertising as you might think, but standard online banner ads won’t cut it, as they want innovative, interactive units, according to the results of a recent study conducted by Harris Interactive for social and mobile advertising platform MediaBrix.
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Harris Interactive released the 2012 version of its list of the 60 most visible companies in the U.S. Surely, Facebook was in the top five? Top 10? The social network had to be in the top 25, right? Try again: Facebook didn’t even make the list.