One of the most important groups on Facebook — in terms of marketing — is millennials. These young adults are the most active on Facebook and the people whom advertisers are trying to figure out. Compass Labs, a Facebook Preferred Marketing Developer in ads and insights, recently answered the question, “What do millennials like?”
Celebrities had a great year on Facebook in 2012. Rihanna rose up the page charts to be the most popular human-based page on the social network, and several athletes saw their likes go up considerably around the time of the Olympic Games in London. However, Facebook’s popularity among those who don’t have iPhones or Android devices made Facebook for Every Phone the most popular page in 2012, according to Quintly.
Facebook status updates, wall posts and comments referring to tonight’s midnight premiere of Harry Potter are going up at a rate of about are going up at a rate of about once every second as of this writing.
Harry Potter fans are counting down until the final movie’s premiere this week.
Hardcore Harry Potter fans went up in arms over a parody that people misunderstood once it became a popular share on Facebook.