Brands took to Instagram with Halloween-related posts, and the Facebook-owned photo- and video-sharing network highlighted examples from Target, Ford Motor, JetBlue Airways, Oreo, Starbucks, Disneyland and Asos in a post on the Instagram for Business blog.
If you want to give out the most popular candy on Facebook and other social networks to trick-or-treaters for Halloween Friday, invest in some M&M’s, as it was the top candy brand among the nine major ones monitored by social marketing and analytics platform Engagor.
When Indian Prime Minister Narendra Modi spoke at Madison Square Garden in New York Sept. 28, live streams of posts from Facebook and Twitter related to the event appeared on both the arena’s Jumbotron and screens in nearby Times Square thanks to a collaboration between Facebook and Vidpresso, which incorporates social media into live productions.
Despite posting an apology and claiming that it will “work on internal procedures,” the ripples caused by Facebook’s real-name policy spread wider and wider. More groups are being affected, and the hubbub has chummed the waters, ending in more accounts suspended in what has become a cultural cyber-war. And real-name policy is targeting the WRONG people in this reporting equation.
Warning! Zombies are continuing to dominate our popular culture. And, beyond The Walking Dead or Ebola chatter, the apocalypse has infected Facebook, as evidenced by recent images of your friends (and strangers) in barely reanimated states attacking your News Feeds. Happy Halloween? Not quite. It’s another way you’re about to get tagged into participating in an event — and you’ll probably do so against your will, like someone suffering an infectious bite. #WakeUpSelfies are headed your way!
Shaq’s back: Retired National Basketball Association legend Shaquille O’Neal will once again be Shaq-a-Claus as part of the #PlayItForward Challenge from retail giant Toys “R” Us, benefiting the Marine Toys for Tots Foundation.
Instagram held its 10th Worldwide InstaMeet earlier this month, and users in hundreds of cities across the world were joined by brands that use the Facebook-owned photo- and video-sharing network. Two of those brands — the tourism bureau for Australia’s Queensland region and Madewell – were spotlighted in a post on the Instagram for Business blog.
From his retirement announcement via a Feb. 12 Facebook post to the final innings of his Major League Baseball career last week, New York Yankees shortstop Derek Jeter has incorporated Facebook into his farewell season. Rob Shaw, who works on strategic partner development for sports media content at the social network, examined how Jeter’s swan song played out on Facebook in a post on the Facebook Media blog.