Social marketing software company Offerpop incorporated Video on Instagram into its Video Contest application, following last month’s launch of its Hashtag Gallery app, which also supports Video on Instagram.
Facebook mentions of Small Business Saturday were 1,200 percent higher on the actual day (Nov. 30) than during the week leading up to it, and the #smallbusinesssaturday hashtag saw usage skyrocket 2,300 percent that same day, according to statistics from the social network.
Facebook users: Have you ever said to yourselves, “I would rather see photos of cats than read one more Facebook post about Obamacare? Well, you’re in luck: This is the premise behind Rather, a browser extension for Google Chrome.
Facebook Co-Founder and CEO Mark Zuckerberg explained the reasoning behind the social network’s launch of hashtags in June in response to a question from Wells Fargo Analyst Peter Stabler during the company’s third-quarter earnings call Wednesday.
The world’s top 100 brands have Instagram in focus, as social media analytics and reporting platform Simply Measured found in its latest study that 71 of the Interbrand 100 are on the Facebook-owned photo-sharing service, up from 40 in October 2012, adding that the total number of brands on Instagram shot up 55 percent over the past year.
Facebook Strategic Partnerships Lead for Music and Entertainment Charles Porch talked celebrities, fan engagement, and TV-show promotion with Variety Editor-in-Chief, Digital Andrew Wallenstein at the Variety Entertainment and Technology Summit last week in Marina Del Rey, Calif.
Following the announcement by Facebook in August that it relaxed its guidelines on promotions, companies including ShortStack, Woobox, KRDS, TabSite, Offerpop, and Comment Game have taken advantage with products that enable page administrators to run contests and promotions directly on the social network’s News Feed, but what about branded games that are fully playable in News Feed? That’s where Stick and Play comes in.