In the wake of Facebook’s dismissal of attribution analytics provider HasOffers and mobile analytics provider Kontagent from its mobile measurement partner program, the social network is sending emails to HasOffers users, recommending Ad-X and AppsFlyer as potential replacements.
How serious is Facebook about privacy? Attribution analytics provider HasOffers and mobile analytics provider Kontagent found out the hard way, as AdExchanger reported that the two companies were booted out of the social network’s mobile measurement partner program for violating its policies.
Facebook Preferred Marketing Developer Adotomi announced Tuesday that it has launched a program that tracks actions within mobile applications that originated from Facebook ads. The Adotomi Universal Mobile App Tracking Platform allows advertisers to see how effective their Facebook ads are through the lens of their mobile apps.