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Mediabistro Course

Facebook Marketing

Facebook MarketingStarting Janaury 13, work with the group marketing manager of social media at Microsoft/BingAds to build a fan base and grow your business on Facebook! In this course, Geoffrey Colon will teach you how to set up and enhance your company page, understand best practices and measuring your success, execute a monthly content strategy, and incorporate Facebook into your overall marketing efforts. Register now!

How Did Facebook Users Respond To ‘Springing Ahead’ For Daylight Saving Time?

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What effect does daylight saving time have on Facebook users? According to a study of anonymized, aggregated user data from the social network by Mike Develin, Lada Adamic, and Bogdan State of the Facebook Data Science Team, from 5 a.m. to noon on the Monday after daylight saving time takes effect, inclusion of “feeling tired” in status updates is up 86 percent when compared with a typical Monday.

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Facebook Weekly Highlights Brings You Jack Osbourne Making The ‘Dancing With The Stars’ Finals

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Facebook Weekly Highlights features photos and videos posted to the social network by celebrities and athletes. This week’s edition featured the photo to the left of Wisconsin Gov. Scott Walker bundled up for hunting; as well as the photo atop the post, of Jack Osbourne after making it to the finals of ABC’s hit reality-competition show, “Dancing with the Stars.”

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How Political Social Media Director Neenz Faleafine Used Facebook To Win Votes

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I recently caught up with Neenz Faleafine, who has worked on a variety of political campaigns as a social media director and consultant. There’s so much talk about what social media can do for brands, but it’s just as effective in the political arena. Reputation management is even more critical there, so these lessons will definitely extrapolate to your business social marketing.

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