
Though sponsored stories may be controversial and costly to Facebook, some companies are loving the social network’s ad feature.

Though sponsored stories may be controversial and costly to Facebook, some companies are loving the social network’s ad feature.
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GE is tapping the 2012 Summer Olympic Games in London for inspiration with Tuesday’s release of new Facebook application HealthyShare, using current and retired Olympians including Kevin Durant (basketball), Alex Morgan (soccer), Michael Johnson (track, retired), and Summer Sanders (swimming, retired) to motivate users to reach their health goals.