Memorial Day is a time to remember those who served our country, but Memorial Day weekend is also the unofficial kickoff of grilling season, and digital intelligence firm TrackMaven decided to focus on the grilling equivalent of accessories, analyzing the Facebook pages of 12 condiments from May 1 through 21.
Social media agency We Are Social has primarily focused on earned and owned media, but the company feels that as the lines between paid, earned, and owned Facebook media are becoming blurred, it’s time to expand its offerings. We Are Social announced that it is offering support for companies that plan to pay for advertising on Facebook and other social media sites. The company hired David Gilbert, formerly of TBG Digital, to run this new program.
People are doing just about everything nowadays through Facebook — except buying ketchup. Heinz has not been seeing the results it has hoped for through Facebook’s storefront, and a marketing director spoke recently at a conference in London about how it’s tough to sell through Facebook.