Ifeelgoods Thursday added three brands to its roster of marketers using Facebook Credits as incentives for customer engagement and actions: Renault, Universal Pictures, and @WalmartLabs.
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Universal Pictures’ Heist It Back scavenger hunt to promote feature film Tower Heist ended up totaling 380,000 heists and awarding one million Facebook Credits to users.
The day after Zynga announced a forthcoming scavenger hunt game, Universal Pictures said it will come out with one to promote a film coming out in November.
