One of the most powerful questions in business is, “Would you recommend our company to a friend?” That’s what LoudDoor’s new product — Brand Satisfaction — aims to figure out, at least in terms of Facebook pages. Brand Satisfaction surveyed fans of thousands of the biggest brands on Facebook to figure out if they’d be willing to recommend the company, and then broke that data down further into purchase and like motivation.
Candy brands have a sweet tooth for Facebook, as it is by far their social network of choice, with most of them having little presence on Twitter, YouTube, or Pinterest, but which ones are using Facebook most effectively? Analytics outfit Unmetric performed a taste test.
As President Barack Obama and Republican challenger Mitt Romney address questions about the economy and America’s future, they have not yet addressed the biggest question on everyone’s minds leading up to Halloween: What kind of candy do you want? New York-based customer relationship and loyalty platform CrowdTwist compared Facebook users’ political affiliations with their favorite candies. They found that Democrats tend to favor Hershey’s, while Republicans like Lindt.
Halloween is approaching quickly, and it’s almost time to stock up on the big bags of sugary goodness to pass out to trick-or-treaters. Can’t decide between Skittles, Kit Kat, or Reese’s Peanut Butter Cups? Let Facebook be your guide. Here are the most popular candies on the social network.