Facebook Vice President of Global Marketing Solutions Carolyn Everson is no stranger to the auto industry, having a hand in the social network’s efforts to bring back General Motors as an advertiser. Everson will now turn her attention to the rental side of the industry after being elected to the board of Hertz Global Holdings.
Mediabistro Event Social Media Marketing Boot Camp, an online event and workshop starting June 6, 2013. Lisa will share a case study on how the hit show uses Twitter to build interest and buzz around upcoming segments. Learn more about our our twelve event speakers and register here.
Hertz is using its Facebook page to offer a coupon with a twist: The more times a button labeled “share it up”s is clicked, the higher the value of the coupon gets.